Ipsative Tests: Psychometric Properties
In this final blog, I want to look at the psychometric properties of ipsative measures and also look at the supporting evidence for ipsative tests.
Why Do People Recommend Ipsative Tools for Selection If They Are Not Designed for That Purpose?
There are two reasons that people recommend ipsative measures for selection. The first is a misbelief that they are less resistant to faking and therefore produce more valid results. The second is that marketing is fundamentally about having a point of difference.